Bala is the key person at Fresh Fruits Company based in New Zealand.
Fresh Fruits Company operates from Auckland, New Zealand and is one of the leading fresh produce exporters. The company specializes in exports to the – Middle East, South East Asia, Indian Ocean, Europe and the Russian Far East region.
Bala is an ex-ZESPRI™ Kiwifruit manager, with over two decades of kiwifruit and fresh produce experience. He sells products not only from New Zealand but from around the world.
His philosophy is to procure “direct supply” of fresh produce from growers. He is a contracted marketer for most of the growers and have exclusive rights to sell and market fruit on their behalf. Produce is packed and shipped under the brands FRUTIA™, FFC™ and MONTEZ™ – quality and freshness guaranteed.