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T.V Balasubramanian

General Manager

Bala (as he is known) has been involved with Fresh Fruit markets for over three decades. Moving to New Zealand in the early 90’s as a Business Migrant from Dubai with an impressive CV.

He spent 7 years as a Regional Manager and 4 years as a Manager for New & Developing Markets for ZESPRI™ Kiwifruit spear-heading the first exports into 11 different countries. He has a proven track record, achieving the 2nd highest market returns for ZESPRI in the Middle East and Indian Ocean regions.

The first ever to organize the CONCEPT OF 12 MONTH SUPPLY, packing Iranian Kiwifruit under the CASPIAN Brand for Zespri. His performance resulted in his appointment as exclusive agent for ZESPRI™ Kiwifruit to the MEIOSA Region (Middle East, Indian Ocean and South Africa) from 2000 – 2003.

Bala has been the General Manager/Director for Fresh Fruits for over 16 years now.


Background Of bala

( T V Balasubramanian – NZ Citizen)

Left India in 1974 for the Emirates of Dubai.

Moved to New Zealand - as a Business Migrant in 1989 from the Emirates of Dubai having spent time from 1974 in UAE & Qatar for over 15 years.

FIRST- to introduce NZ Steinlager Beer into the markets of Bahrain, UAE & Qatar in the early 1990's.

Then exported the first ever Hoover-craft for the Ruling Family of Qatar from Albany - Auckland, which never worked in 1992. The company that manufactured went under receivership.

This dampening saga was followed with the exports of Kayaks, Road Repair Machinery to Yemen, Dubai and Middle-east market.

I then set-up a Joint Venture with NZ Company to manufacture Plastic boats and Water Tank in the State of Qatar.

Created MONTEZ brand in 1990.


Joined Zespri kiwifruit as Regional Manager

For the Markets of Middle East & Latin America.

In 1998, when I first introduced the first ever horticultural import into India .

Markets developed namely

Jordan, Egypt, Lebanon and Israel in the Middle East.

India, Kenya& Zimbabwe in the Indian Ocean Market.

Brunei in S E Asia.

Colombia & Uruguay in South America.

The Russian Regional Market of Far East – Vladivostok

First to commence the CONCEPT OF 12 Month SUPPLY of Kiwifruit under Zespri International Ltd

Packing Iranian Kiwifruit branded as CASPIAN™ kiwifruit.

Currently Zespri works with Italy, France and others packaging under the Zespri Brand.


Left Zespri kiwifruit as an Employee in 2000 AND CONTINUED AS AN “AGENT FOR ZESPRI”

Left Zespri kiwifruit as an Employee in 2000 But CONTINUED AS AN “AGENT FOR ZESPRI” till 2004 for the markets of MEIOSA - Middle East, Indian Ocean and South Africa along with NZ Apples exports following de-regulation of Apple & Pear Marketing Board in New Zealand.

Left ZESPRI as Manager – NADM (New & Developing Markets) in March 2004


Set up Fresh Fruits Company Ltd in 2004

with shareholders from Dubai and currently exporting fresh produce from - NZ, Australia, Europe, S Africa and Latin American to Mideast, Asia-Pacific and the Indian Ocean markets.

Currently into the 16th year of fresh produce exports.

Excellent communication skills and with integrity in building long term relationship as evident from the current export sales, both from NZ & Australia to the regional markets detailed above.


Can speak several languages namely

Hindi, Urdu, Tamil, Bengali and with a good understanding of spoken Arabic & Spanish

Having schooled with a Jesuit up-bringing, possess excellent command over both written & spoken English.

B.A.( Economics) Graduate from the University of Calcutta (India)


FRESH FRUITS CO LTD –NEW ZEALAND