Bala (as he is known) has been involved with Fresh Fruit markets for over three decades. Moving to New Zealand in the early 90’s as a Business Migrant from Dubai with an impressive CV.
He spent 7 years as a Regional Manager and 4 years as a Manager for New & Developing Markets for ZESPRI™ Kiwifruit spear-heading the first exports into 11 different countries. He has a proven track record, achieving the 2nd highest market returns for ZESPRI in the Middle East and Indian Ocean regions.
The first ever to organize the CONCEPT OF 12 MONTH SUPPLY, packing Iranian Kiwifruit under the CASPIAN Brand for Zespri. His performance resulted in his appointment as exclusive agent for ZESPRI™ Kiwifruit to the MEIOSA Region (Middle East, Indian Ocean and South Africa) from 2000 – 2003.
Bala has been the General Manager/Director for Fresh Fruits for over 16 years now.